Kalooga enriches your website. We engage users by exposing relevant pictorial content through integrated visual navigation - enhancing the user journey, building traffic and growing REVENUE.

Kalooga Introduction

We have a proven track record in...

Directing more traffic to your site.

Our clients have increased their number of page impressions by 10% when using our visual layers.

Increasing the amount of time users spend on your site.

We have added at least three minutes to user dwell time on our clients’ sites.

Creating an additional revenue stream for your business.

Pre-role ad slots, MPUs, and banner ads are built into our visual layers, so advertisements are seamlessly blended into your webpage.

Engaging your audience.

We use your pictures and include thumbnails of past similar articles to guide users around your website.


We employ cutting edge semantic technology to recommend users to the most relevant articles.

Every topic

We work with a wide range of sites, notably sports, celebrity, travel and news.
However, the theme and range of images on your site are no barrier to a successful partnership with Kalooga. No matter how big or small your library of images is, we can help you.

Additional photos

If you are lacking a large visual inventory we have a close partnership with Getty Images, which allows you to enrich your content.

Simple integration

Our widgets are compatible with any site that has a large collection of visual content to manage. A lightweight Javascript is dropped on your site, and it takes less than 30 minutes to implement.


Our Visual Layers enable users to share your visual content with their friends, directing more traffic to your page and attracting new users.

You are in the driving seat

Many top websites trust Kalooga with their content. This is because your website editorial team retains full command of their site throughout the entire process.

Our Visual Layers

Visual Gallery Layer

The Kalooga Visual Gallery Layer displays relevant images on a specific topic across your page. This feature allows users to browse through many photos, displayed as thumbnails, so spotting your favourite image can be done at a glance. When an image is clicked on, an enlarged version of the photograph is displayed and directs users to the article page. Images from related articles are also presented, providing the user with the means to navigate through a publisher’s entire archive.

Check out our Visual Gallery Layer at 20minutos.es

Visual Timeline

The Kalooga Timeline chronically organizes the entire publisher’s content on a particular theme or topic in a visual layer. By clicking on the image, the timeline can either show users an enlarged version of the same image or direct users to the relevant article. The Timeline could also feature relevant external sources such as tweets or facebook updates.

The average dwell time for the Timeline is 40 seconds to 1 minute. Our Timeline has shown to expose the long-tail of Publishers’ own content in real time and incorporate editorial and advertising in our layers.

In-page Visual Widgets

The Article Display widget recognises the article that the user is reading and displays the most relevant images on the carousel at the bottom of the page. The In-Page Visual widgets recommend articles and images that are related to the topic.

The Overview, or MPU display widget works as a visual navigation tool. It displays the latest articles as images and directs users straight to the article of choice.

The Image Button is placed on top of the main image of an article. A click on the image will pop open a Visual Gallery Layer, which would allow users to browse through related image galleries.

Who is using Kalooga?

Increase in user engagement
Additional video ad slots

Spitsnieuws is a large daily news and entertainment newspaper based in Holland whose site receives approximately 15 million page impressions a month.
Together with Kalooga they have built the Visual Gallery Layer from selected article pages using their editorial content.

7% page impression increase
Extra video ads with high eCPM

20 minutos is one of the largest Spanish quality newspapers whose site is ranked the third most read online Hispanic newspaper in the world.
Together with Kalooga they have built the Visual Gallery Layer from all article pages using their editorial content.

10% page impression increase
Thousands of Euros in extra revenue

De Telegraaf is the largest daily newspaper in Holland whose site receives in excess of 400 million page impressions. They are using Kalooga Visual Timeline in sections such as "Crowning" or "Elections". Within the "Prive" section, images and Article Displays are interactive and connect users to the Kalooga Image Layer.